Welcome to freelance.pizza

Become a freelancer in 6 weeks 🚀

The Freelance Program is a comprehensive course designed for creative professionals wanting to launch a freelance business.

What surprised me the most is the sheer amount of content. It's incredible.
Aaron Magee
I definitely recommend this program for all your freelancing growth needs!
Peter Pajer
You get a full toolkit to develop your passion into a sustainable business.
Szilvia Filep
It gives you all the information that you need and it's very detailed.
Justine Harrington
After the very first video, I was compelled with your no bullshit approach!
Kavinda Welagedara
It’s comprehensive and focuses on a lot of different disciplines.
David McElhinney

Starting a freelance career is
a great challenge... 🤔

  • It is riddled with uncertainty.
    We all have that one friend who is already a successful freelancer, but we are not quite sure how she does it. But how do you get started? What are the exact first steps? How do you get clients? What is a viable service that clients will pay money for?
  • Growth can be uneven.
    Even those who manage to launch a business can find themselves with periods of no work. The ups-and-downs of freelancing are very real. If you do not set up your business to have a steady flow of quality leads, you will struggle.
  • Every service is different.
    And on top of all of the above, every freelance business, every service provided is a little bit different. There're no two alike. One freelancer's surefire client acquisition technique is waste of money for another. This makes any online recipe, any blog article, and any "guru's advice" potentially dangerous.

...and your options to get help from are not stellar.

  • You can go to business school.
    Or take a business course. But most programs are outdated, and do not take into account the realities of a modern, global and digital marketplace. And they cost a lot of money.
  • You can experiment yourself.
    Most freelancers try to launch a business by themselves. And many indeed succeed. But it takes a lot of trial and error, and unfortunately, not everybody has the luxury of failing and trying again. This all takes a lot of time and money.
  • You can try and find a coach to mentor you.
    This is all about luck. If you find somebody who has "been there done that", you can indeed start a successful freelance business. But trying to find the right coach takes a lot of time and effort, and there are no guarantees that your investment will be worthwhile.

What you need is assurance.
The knowledge that you are on
the right path. 🥾

You need a step-by-step breakdown of a recipe that works, and somebody to guide you through that.
You need a guided entrepreneurship program.
The Freelance Program can give you this assurance. It combines the practicality of a structured approach with the personal touch of a great mentor. Empowering you to:
  • Build a sustainable business.
    You do this by making sure that your freelance service is well defined, your branding is on point, your website oozes professional authority, and that you have a dependable lead-generation machine.
  • Unlock your personal freedoms.
    However, most people do not really go into freelancing for the money. They pick this lifestyle for its freedoms. The freedom to work on projects you care about, to work from anywhere and when you want to.
  • Focus on what matters.
    Freelancing is, at the end of the day, a way to unshackle us from the never ending corporate slavery. It frees up our hearts and minds. It allows us to focus on what truly matters: our passions, our family, our craft.

But none of that comes easy. Here's what happens when most people try freelancing with or without expert guidance:

Without Freelancing Program
Trial and error approach.
Time and money wasted. High-failure rate.
With Freelancing Program
Sustainable growth. Stable finances. Dependable lead generation.
Launching a freelance career does not have to be a waste of precious resources. It can be done mindfully, it can be a low-risk undertaking. The Freelance Program allows you to build a business that is sustainable, dependable and scalable.

The Freelancing Program helps you launch your career in as little as 6 weeks.

The program is an amalgamation of what a good business school, an interactive course, a trusted mentor, and a good measure of personal perseverance could achieve. It is structured, yet highly personal. Digital, yet defiantly human.

What makes the Freelance Program stand out? 👍

Most courses give you a hammer. We give you a toolset, and the knowledge to use it well.

Value only, zero bullshit.

Hundreds of pages of written content, hours of video, templates, worksheets, checklists. Follow the Freelance Program's step-by-step roadmap that focuses on what matters, when it matters.

Comprehensive, yet highly actionable.

Most courses only offer content on a specific area, often with a lot of fluff. The Freelance Program is a comprehensive learning experience complete with community interaction, case studies and expert feedback. With the program you are guided through the exact, practical step of launching a business.

A highly personalized experience.

With the Freelance Program you can focus on what matters the most. No two freelancing journeys are alike, we all have different experiences and skills. Feedback from real freelancers allows you to grow your expertise where you need it the most.

Here's what freelancers think about the program 👌

Launching a freelance business is a scary proposition. How do you get started? How do you get clients? How do you make ends meet? But you are not alone on this journey, it can be done, and will be done! Here's what some people, who have been there and done that, think about the program.
Nikol Toteva
Freelance Copywriter
Justine Harrington
Freelance Marketing Entrepreneur, Consultant
Aaron Magee
Freelance Shopify Web Developer

A comprehensive
learning journey 🗺

In six weeks we go from planning your business, to actually landing your first gigs.
Week 1

Business foundations.

We define your service.
  • 1
    Defining your dream gig.
    Why have a dream gig, what are the common client and project sizes, should you have local or global clients, and how to find the sweetspot.
  • 2
    Your ideal customer.
    What is a buyer persona, why have one, how to build an informative buyer persona, gathering real data for your personas, and avoiding common mistakes.
  • 3
    Designing your freelance service.
    Every problem solved is value generated, and can be put a price tag on. Are you a specialist or a generalist. Value proposition and service design.
  • 4
    Pricing your services.
    Pricing is a combination of project size, client size, your experience level and mindset. Comparing common freelance pricing models. Establishing your project minimum pricing.
  • 5
    Validating your business.
    The two kinds of freelance business validations. Validation by market demand. Validation by competition research.
  • 🍕
    Chapter learning materials.
    69 pages of reading materials.
    1.5 hours of video tutorials.
    6 interactive exercises.
    6 templates, worksheets or checklists.
  • 🚀
    Bonus materials.
    Case study video interview—Grete Merlyn, freelance product designer.
    Weekly email feedback from freelancing experts.
    Updating the Pizza Canvas.
    Frequently asked questions.
    Recommended resources.
Week 2

Building your brand.

We define who you are.
  • 1
    Why branding matters.
    Branding has three elements: positioning, voice and design. Brand positioning: your service is your brand. Branding implies consistent and authentic messaging.
  • 2
    Your brand voice.
    Brand voice: the personality of your communication. Brand voice consists of your messaging, story, tone and style.
  • 3
    Your brand design.
    Brand design: the visuality of your brand. The seven principles of design, how to produce quality visual content fast. Typography, logo, colors and visuals.
  • 4
    Tools to implement your brand.
    Creating brand templates. Business cards, do you need one? Your freelance brand on social media. Setting up a professional email signature.
  • 5
    Business setup.
    Registering accounts, purchasing domains. Setting up your email provider. Registering your social media accounts.
  • 🍕
    Chapter learning materials.
    33 pages of reading material.
    2 hours of video tutorials.
    6 interactive exercises.
    6 templates, worksheets or checklists.
  • 🚀
    Bonus materials.
    Case study video interview—Matthew Devitt, freelance writer.
    Weekly email feedback from freelancing experts.
    Updating the Pizza Canvas.
    Frequently asked questions.
    Recommended resources.
Week 3

Launching your business.

We present your best work.
  • 1
    Portfolio's purpose.
    A portfolio’s purpose is to build trust and prompt action. A good portfolio is expressive, visual and human.
  • 2
    Presenting your service.
    Introducing you, your mission, and your story. Service description, what value do you provide.
  • 3
    Building trust.
    How to gather referrals. Showcasing your best work with portfolio items. Creating stunning case studies.
  • 4
    Creating a website.
    Website essentials, structural must haves. The process of website creation. Looking at example websites.
  • 5
    Pitch documents.
    The ten slide sales deck. The proposal deck: scope, timeframe, deliverables & price. Creating a rate card.
  • 6
    Social media.
    A case for the social media portfolio. LinkedIn as a portfolio.
  • 🍕
    Chapter learning materials.
    48 pages of reading material.
    1.5 hours of video tutorials.
    8 interactive exercises.
    10 templates and checklists.
  • 🚀
    Bonus materials.
    Case study video interview—David McElhinney, freelance writer.
    Weekly email feedback from freelancing experts.
    Updating the Pizza Canvas.
    Frequently asked questions.
    Recommended resources.
Week 4

Getting clients.

We find your ideal marketing mix.
  • 1
    Marketing systems.
    The sales funnel: marketing and sales. Projecting your sales funnel. Ethical marketing.
  • 2
    Your dream lists.
    Why have dream lists. The dream client list. The dream watering hole list.
  • 3
    Client acquisition tactics, part 1: the usual suspects
    Difference between marketing tactics and strategies. Getting clients via your existing network. Upwork. Fiverr. Freelance job boards. Cold emailing. Mass email value bomb. LinkedIn prospecting. Joining social groups.
  • 4
    Client acquisition tactics, part 2: advanced approaches
    Search Engine Marketing. Setting up paid ads. Content marketing. Guest posting on niche blogs.
  • 5
    Client acquisition tactics, part 3: moving offline
    Freelance partnerships. Physical events. Showing up at their doorstep. Offline ads & materials.
  • 6
    Marketing strategy.
    Choosing marketing tactics and forming a marketing strategy. Planning and executing your strategy.
  • 🍕
    Chapter learning materials.
    47 pages of reading material.
    1.7 hours of video tutorials.
    5 interactive exercises.
    8 templates and checklists.
  • 🚀
    Bonus materials.
    Case study video interview—Briony Cullin, freelance marketer.
    Weekly email feedback from freelancing experts.
    Updating the Pizza Canvas.
    Frequently asked questions.
    Recommended resources.
Week 5

Striking a deal.

We sell your service.
  • 1
    Customer Relationship Management.
    What is a CRM and why have one. Emails, segmentation, merge fields, automations. Comparing providers—basic to advanced solutions.
  • 2
    Before a sales call.
    Preparing for a sales call, creating a cheat sheet, technical and mental prep.
  • 3
    During the sales call.
    The initial discovery call, where you become a consultant. Building trust. The consultative approach. Qualifying leads.
  • 4
    Sending a proposal.
    A good proposal has scope, timeframe, pricing, and deliverables nailed. The quality of your presentation.
  • 5
    Presenting your pitch.
    The second call, presenting your pitch, answering objections.
  • 6
    Singing a contract.
    Preparing a contract. What should be in a contract. Let’s talk about lawyers. Signing the contract, electronic signatures.
  • 7
    Client acquisition troubleshooting.
    Conversion Rate Optimization. How to identify issues with your sales funnel. Solving any issues in TOFU, BOFU or MOFU.
  • 🍕
    Chapter learning materials.
    42 pages of reading material.
    1.2 hours of video tutorials.
    6 interactive exercises.
    8 templates and checklists.
  • 🚀
    Bonus materials.
    Case study video interview—Jennie Lakenan, freelance frontend developer.
    Weekly email feedback from freelancing experts.
    Frequently asked questions.
    Recommended resources.
Week 6

Managing projects.

We onboard a new client.
  • 1
    Onboarding clients.
    Expectation management is clarity of communication. Processes, or setting up the playing field. Access, or setting up software and tools.
  • 2
    Working on projects.
    Async vs sync work, when do you need it. Setting and enforcing boundaries, when to say no. Regular progress reports are key to open and trusting partnerships.
  • 3
    Getting paid.
    Automations to help with payment reminders. Timely payment is all about prior trust building. Escalation, or what to do when all else fails.
  • 4
    Ending a project.
    Handover of deliverables. Upsell for maintenance, consulting, trainings. Never burn your bridges.
  • 5
    Getting feedback, referrals.
    Reaping the benefits of a successful project. The internal, post-project autopsy. Getting valuable feedback from the client. Referrals, building case studies.
  • 6
    Personal productivity.
    Becoming a productive freelancer, beating procrastination. Managing time, place, and people around you.
  • 🍕
    Chapter learning materials.
    23 pages of reading material.
    1.5 hours of video tutorials.
    5 interactive exercises.
    7 templates and checklists.
  • 🚀
    Bonus materials.
    Case study video interview—Matthew Deal, freelance marketer.
    Weekly email feedback from freelancing experts.
    Frequently asked questions.
    Recommended resources.
80k words
of actionable insight into how to launch a freelance business.
48 pieces
of fully customizable worksheets & templates.
9:42 hours
of over the shoulder video tutorials.
72 hours
email feedback from established freelancers.

Meet your trainer 🤝

Peter Balog is a freelancer, teacher, and content marketer.

Who is this course for? 🌆

Designed with common creative freelancing career paths in mind.
Our course is highly personalized for...
Creative professionals, like designers, marketers, writers, developers or coaches.
  • You want freedom.
    Fed up with the corporate slug, and want the freedom to choose when to work, what to work on, and how much to earn.
  • You are an expert.
    Have at least 2-3 years of professional experience in your respective field. This makes it much easier to build a freelance service that has real value on the market.
  • You are a digital native.
    Building things in a digital environment comes easy to you, and you love learning new tools and processes.
  • You have a mindset of growth.
    You are ready to learn new things, accept that launching a business is a trial and error process, and have the patience to see out such an endeavour.
Who may not be a fit...
  • If you are looking for high-level theory, you will not find it here. The program is highly actionable and practical. It puts great emphasis on creating your business and launching an MVP service as soon as possible.
  • If you are looking to build a brick-and-mortar business that has no need for a strong digital presence.
  • If you are thinking about creating an outsourcing agency, this is not a good fit for you. The Freelance Program is created for those who are ready to roll up their sleeves and get busy.
It's for Designers...
Ideal for illustrators, video editors, animators, UX/UI designers, product and graphic designers.
It's for Marketers...
Ideal for all kinds of digital marketers, PR professionals, content marketers, data and market analysts.
It's for
Writers...
Ideal for article writers, journalists, ghost writers, copywriters, creative writers, translators.
It's for
Developers...
Ideal for web developers, software engineers, security specialists, data scientists.

Real experts,
real guidance. 🤝

You are not alone on your freelancing journey.

Start anytime, but still get live feedback.

Real case studies, real freelancers.

Ready to grow? 🍕

Supercharge your career, one slice at a time.
Three-month Payment Plan
289/mo
Pay off your course in three affordable installments. You’ll receive lifetime access, plus all future updates.
Single
Payment
697
Pay up-front and save €170! Enjoy lifetime access to the course and all future updates.

The Pizza Guarantee 🍕

If after 30 days you’ve done the work, but are not satisfied with the quality of the course, we’ll give you a full refund. No questions asked.
The materials were easy to follow, with tons of useful experience, insights and tips! Peter's professional, attentive, creative but still very friendly and human guy. Oh and when he takes something into his head he takes it all the way for sure.. There's definitely something to learn from him!
Noemi Barkoczi
From the very first video to the very last, he is constantly affirming how being a freelancer is not an easy job, how much competition there is out there, and how much this course is a recipe—and not a perfect formula to go. Also, when it comes to understanding my value and how to sell myself and my own product, I find it extremely hard and get absurdly lost. I felt like this course was shining a light on questions I never even asked myself.
Clarissa Jurumenha
It’s comprehensive and focuses on a lot of different disciplines. People coming into it with an idea of what they want to do, may see that vision broadened because of the scope of the course. Also, you have clocked up a lot of experience in the field —you can’t buy that.
David McElhinney

Got a question?

Schedule a free consulting session.

Talk to an expert and see what the Freelance Program can do to your career.

Schedule a consulting session
Common Questions

Not quite convinced?

Why pizza?
Freelancing is like making pizza! The base, the pizza dough is the same for everybody, but you do get to pick your own toppings!

Just like with making pizza, building a freelance business is all about making sure that the recipe, the ingredients, and the process is done right. If you follow the recipe, get the right ingredients, and you time your oven well—you will get a delicious pizza 9/10 times! A pizza, that you can then customize to your own taste with toppings of your choice.

A freelance business is the same.

The base recipe is very similar for a freelance graphic designer or a freelancer developer, it's the added toppings that make the difference!

The freelance.pizza experience was designed along this analogy. We make sure that everybody gets the "basics" right, and then we can customize your business with individual input from our freelancing experts.
What will I be capable of doing after the program?
You will be able to:
- Find new ways to get customers for your business.
- Intelligently validate your freelance business idea.
- Identify your ideal customers and build a customer profile.
- Find the email addresses of your ideal customer.
- Write cold emails that compel people to respond.
- Execute long-term freelancing strategies, including creating content that gets you customers, not just readers.
- Create ads that people actually click on.
- Create quick and efficient portfolios or landing pages.
- Find and identify marketing channels that work for your business case with high confidence.
- Craft case studies that resonate with your target audiences.
- Ability to create kick-ass sales decks that land you clients.
- Efficiently onboard new clients and build lasting business relationships.
Do you offer a refund policy if the program ends up not being a good fit?
Yes. We have a standard Teachable enabled, 30 day no-questions asked refund policy. With the 30 days you will spend at least a couple of weeks in training, where you can decide if the direction we are headed for is a good fit for you.
How is this better than other freelancing courses or training programs?
To our knowledge this is the only formalised approach to freelancing education that puts a huge emphasis on community, mentorship, but at the same time offers a highly structured and tested roadmap. There are courses that cover some aspects of what we are teaching here, there are also numerous coaching solutions as well, not to mention online communities, or maybe even the odd case study here and there—but no other service offers all of the above in one package.

1. Other courses are full of filler, with very little application.

Courses oftentimes blast you with a lot of theoretical knowledge, but little application. With freelance.pizza you get a lot of practical knowledge: tools, templates, techniques, actual step-by-step approach to client acquisition. At the same time you get a lot of case studies too, where you can see how other budding freelancers deal with their professional challenges.

2. Other courses don’t offer mentorship, feedback, and support.

There are many pre-packaged courses available online, but with these kind of solutions you lose two important features that are essential for freelance businesses. Mentorship and feedback. These are important because no two freelance business cases are alike, there are always differences in your level of experience, industry knowledge and your actual niche that you are targeting.

3. Other courses are designed for super beginners.

We designed the freelance.pizza learning experience for digital natives, people who are already familiar with digital tools and can easily get up to speed with new approaches. You are treated as a professional who is ready to level up. This means that there is a natural tempo to the course, allowing for us to speed up the learning process, and seriously cut down on the filler information. An example of this is that we take it for granted that you can use Google Sheets, or would not need any hand holding when it comes to setting up a business instagram account.

4. Other courses only focus on limited industries and solutions.

There are numerous sites that offer basic solutions on how to become a copywriter, or how to start out as a freelance developer—but these approaches are usually very dependent on a combination of a select industry and a fixed client acquisition method working out for your business case too. Freelance.pizza offers a more zoomed out approach with a lot more perspective. You do not get a “do this then that” recipe here, you get a full understanding of why and how businesses decide to work with freelancers. These courses only give you a hammer. We give you a complete toolset AND the knowledge of when to use and which of your new tools.
How is this worth the price?
Simply put, because it works. Most of the knowledge gathered on freelance.pizza can be found online and in similar courses, but the value offered and the time saved is simply unbeatable.The average established freelancer has a day rate of €504 in Europe. Landing your first freelance client can pay for your investment here on freelance.pizza within 3-4 working days, depending on the program you choose.

Additionally, the templates, tools, techniques and tricks provided save a lot of time for you. If you were to research, create or test all of these items on your own, that would mean an investment of roughly 1000 work hours, or 6 months of full time work. Freelance.pizza will save you that time, and that alone is worth the price.
I already have some freelancing experience. Is this for me?
Yes! The Freelancer Program is a great fit for anyone with some to no freelancing experience at all. If you already have a website & are in the process of already working with clients—but struggling to level up, the Freelance Program might help you unlock the secret to fixing what may have been hindering your growth.
I’m interested in the course, but I don’t know when I want to start freelancing.
Completing the course does not mean that you have to leave your job and get to freelancing right away. You can complete the course and then comfortably, at your own pace, start getting your first clients while you still have your regular full or part-time commitments.
Will I be able to network with other freelancers?
Yes! In fact, building a professional support network of freelancers is one of the best things about freelance.pizza. Freelancing can be lonely, and people do miss those bland water cooler chats, not to mention the real opportunities to form meaningful business relationships with your coworkers. The seasonal cohorts on our Slack channel, as well as the group coaching sessions counter all of this—leaving you with a community of Pizza Alumni at the end of your program journey!
Do I need any coding, marketing, or any design experience?
As a freelance business owner you will need to flex your generalist muscles quite a bit. You will become your own administrator, marketer, sales rep, even designer to a certain degree. This can be a daunting proposition for someone who has never done any of these in depth.

But this is also why all freelance.pizza tools and materials are constructed in an easy to use manner. We only cover the absolute essentials in all fields, and only what is relevant for you as a freelancer. All of these combined should be just enough for you to start your shop and look decent, and then we move on. We live by the mantra of “perfect is the enemy of good.”

This also means that you, as an expert of your respective field, will find at least some aspects of the Freelance Program basic—for example if you are an SEO copywriter wanting to turn freelance, the SEO section will not give you a lot of new materials. But don’t worry, you will find plenty of value in the remaining 99% of the Freelance Program!
What about time commitment?
The Freelance Program was designed so that participants who have a full-time job can still comfortably partake and reach the milestones. Getting a basic freelance business off the ground is roughly a 90-160 work hour project, depending on your business case and digital experience level. Stretched across the 6 week period, this comes up to a 15-25 hour commitment per week—something that can be achieved by a couple of late work hours, with maybe some input on weekends, or if you prefer, with one or two leave days from your regular work commitment.
Do I get a qualification?
Yes! Upon completion of either programs, a physical certificate is mailed to your address. The certification is a good way to build trust and credibility with new clients on early sales calls.